Traction: How Any Startup Can Achieve Explosive Customer Growth
even if it is just guesstimating at first. As we mentioned earlier, you should be thinking about only those traction channels and specific strategies that have a chance of moving the needle for your
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
How much does it cost to acquire each customer through this channel strategy? How many customers are available through this channel strategy? Are the customers you are getting through this channel the ones you want right now?
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
For example, the questions below seem like they are difficult or might require a lot of research to answer: How many prospective customers landed on my Web site? What are the demographics of my best and worst customers? Are customers who interact with my support team more likely to stay customers longer? However, they
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
From the perspective of getting traction, you can think about working on a product or service in three phases: Phase I—making something people want Phase II—marketing something people want Phase III—scaling your business
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As billionaire PayPal founder and early Facebook investor Peter Thiel put it: [You] probably won’t have a bunch of equally good distribution strategies. Engineers frequently fall victim to this because they do not understand distribution. Since they don’t know what works, and haven’t thought about it, they try some sales, BD, advertising, and viral
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The third and final step in Bullseye is to focus solely on the channel that will move the needle for your startup: your core channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
TARGETS Put half your efforts into getting traction. Pursue traction and product development in parallel, and spend equal time on both. Think of your product as a leaky bucket. Your early traction efforts are pointing you toward the holes worth plugging. Set your growth goals. Focus on strategies and tactics that can plausibly move the needle for y
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
If, unfortunately, no channel seems promising after testing, the whole process should be repeated.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
even if it is just guesstimating at first. As we mentioned earlier, you should be thinking about only those traction channels and specific strategies that have a chance of moving the needle for your