Traction: How Any Startup Can Achieve Explosive Customer Growth
For each traction channel in your middle ring, now construct a cheap traction test you can run to determine if the idea really is good or not. These tests should be designed to roughly answer the following three questions: How much will it cost to acquire customers through this channel? How many customers are available through this channel? Are the
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The second step in Bullseye is running cheap traction tests in the channels that seem most promising.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As testing is central to getting traction, you should seek online tools to help you organize and execute your tests, even if they are offline tests. Sean Ellis, growth adviser to Dropbox and Eventbrite, had this to say about this approach: The faster you run high-quality experiments, the more likely you’ll find scalable, effective growth tactics. D
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
An untapped channel strategy may mean trying something different in an established venue, but it also could mean trying a venue no one else is using. For example, you might be able to take advantage of new marketing platforms while they are still in their infancy. Zynga (the maker of FarmVille and other games) did this with Facebook, dominating its... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
In its most basic form, A/B testing is a science experiment with a control group (A) and an experimental group (B). A/B testing is often called split testing because for the best results you split people randomly into one of the two groups, and then measure what they do.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Bullseye works hand in hand with Lean or with any other product development framework. What Lean is to product development, Bullseye is to traction.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Inner ring tests are designed to do two things. First, to optimize your chosen channel strategy to make it the best it can be. Second, to uncover better channel strategies within this traction channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As testing is central to getting traction, you should seek online tools to help you organize and execute your tests, even if they are offline tests. Sean Ellis, growth adviser to Dropbox and Eventbrite, had this to say about this approach: The faster you run high-quality experiments, the more likely you’ll find scalable, effective growth tactics. D... See more