Traction: How Any Startup Can Achieve Explosive Customer Growth
even if it is just guesstimating at first. As we mentioned earlier, you should be thinking about only those traction channels and specific strategies that have a chance of moving the needle for your
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
For each traction channel in your middle ring, now construct a cheap traction test you can run to determine if the idea really is good or not. These tests should be designed to roughly answer the following three questions: How much will it cost to acquire customers through this channel? How many customers are available through this channel? Are the
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As testing is central to getting traction, you should seek online tools to help you organize and execute your tests, even if they are offline tests. Sean Ellis, growth adviser to Dropbox and Eventbrite, had this to say about this approach: The faster you run high-quality experiments, the more likely you’ll find scalable, effective growth tactics. D... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As Paul Graham said in his essay “Do Things That Don’t Scale”: A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist. Actually startups take off becau... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
The second step in Bullseye is running cheap traction tests in the channels that seem most promising.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
even if it is just guesstimating at first. As we mentioned earlier, you should be thinking about only those traction channels and specific strategies that have a chance of moving the needle for your
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
An untapped channel strategy may mean trying something different in an established venue, but it also could mean trying a venue no one else is using. For example, you might be able to take advantage of new marketing platforms while they are still in their infancy. Zynga (the maker of FarmVille and other games) did this with Facebook, dominating its... See more
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
As Paul Graham said in his essay “Do Things That Don’t Scale ”: A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist. Actually startups take off becau
... See moreGabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
Inner ring tests are designed to do two things. First, to optimize your chosen channel strategy to make it the best it can be. Second, to uncover better channel strategies within this traction channel.