Top 10 tips helping founders & startups win on TikTok

TikTok is all about experimentation, and you don’t have to start from square one. It’s often helpful to observe and see what’s working for other accounts (or creators!) in your niche or adjacent ones before you get started. Maybe you’ll notice that no accounts in your niche are leveraging their mascot… could be an opportunity. Or maybe you’ll notic... See more

If you’re a small team or startup just getting started, launching your own TikTok presence can be a great way to go.

 With TikTok, especially in the early days of growing a following, you need to be consistent and give your followers a reason to come back for more.

1. Find your niche. And trust me, your niche audience is likely bigger than you'd think.

2. Getting your first viral video. You usually can't plan for it, so create often.

3. Outsourcing vs. In-House Content: Should you hire a team of freelancers? Create content as a founder? Find someone internally? Really, it's up to you.

4. Stick with organic in

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After speaking with a bunch of early stage founders, it’s clear that organic has been the best performing channel on TikTok from an ROI perspective – invest in organic content when you can.

The most important thing is finding the right person who identifies with your brand voice & mission that your audience can see themselves in – this can be you as a founder, someone on your team, or someone you find in your community or externally.

Something to remember… TikTok rewards good content, not just those with the most followers. This is one of the beautiful things about growing on TikTok and the FYP, and why leveraging other influencers or users/customers in your network can help drive virality.

Participating in trends to maintain relevance is important, but “not selling” is just as crucial as you create direct content for your products/services. Be authentic, add value to users through education or humor, and be creative.

Don't use TikTok just to "sell"; use it to learn. You can learn so much by interacting with folks in the comments, soliciting feedback, and being aware of what is trending in your niche.