Tiny Habits

If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision. I once worked with a major

TINY CAN START NOW Tiny allows you to get real with yourself and your life.

but prompts are the low-hanging fruit of Behavior Design.

Step 1: See the appendix on page 279 for the script to teach the Fogg Behavior Model.

You get down to specifics in step 2. You select one of your aspirations, then come up with a bunch of specific behaviors that can help you achieve your aspiration. You are not making any decisions or commitments in this step. You are exploring your options.

The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.” Many products and programs—and well-meaning professionals—set out to educate people as a way to change them. At professional conferences they say stuff like, “If pe

People often believe that motivating themselves toward an aspiration will lead to lasting change. So people focus on aspirations.

With Tiny Habits, risk doesn’t have to factor into the equation. Tiny can also be undercover. You can start to change without making a big scene. No one will sabotage you. This reduces the pressure on you. Because these behaviors are so small and the program so flexible, emotional risk is eliminated. There is no real failure in Tiny Habits. There a

My Recipe—Tiny Habits Method After I . . . I will . . . To wire the habit into my brain, I will immediately: brush my teeth, floss one tooth.