TikTok enables and invites the pointed, witty, playful, allusive, zany and endlessly inventive combination of video, music and text. But the creative energies of its more than one billion users are circumscribed and channeled by the architecture of the platform.

TikTok’s spectacular success in enlisting consumers as producers depends on making produ

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the way in which TikTok enables creativity and community building by supporting the reuse of soundtracks, stitching, and dueting, leading to cultural phenomena founded on collaboration

Once artwork tokenization and continuous trading becomes widespread, could we imagine hordes of arty millennials raving on social media about their latest investment into a Warhol or a Monnet ?