Thoughts on Flash - Steve Jobs.

Other issues were: Battery power - When using Flash battery power drains faster as opposed to other more efficient technologies such as H.264.

Not technically an internal memo but shared here because:A) it's Steve Jobs andB) it's one of the best pieces of business writing I've seen.

Video Games - Apple devices could not play Flash games.

Videos - Apple devices were not able to play Flash videos, but used H.264.

Jobs was very direct and blunt and finished his memo as follows: " New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind."

Apple was adobe's first big customer . Apple invested in Adobe and owned around 20% of the company for many years and had their divergence for many other years when Apple had its near-to-death experience.Today the two companies still work together to serve their jointcreative customers – Mac users buy around half of Adobe’s Creative Suite products ... See more

Flash design for PCs with Mice, not devices used with fingers.

Apple has many proprietary products too. Though the operating system for the iPhone, iPod, and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards."

Another point for Jobs was that " Flash was a cross-platform development tool. It is not Adobe’s goal to help developers write the best iPhone, iPod, and iPad apps. It is their goal to help developers write cross-platform apps. And Adobe has been painfully slow to adopt enhancements to Apple’s platforms."