I didn’t find my voice represented anywhere. My interests, my art, my style. Everyone was using this new buttery American Apparel T-shirt as their base, but I grew up on the rough and starchy AAA swap meet tees.

Skateboarding and hardcore taught me to question everything, repeatedly, to constantly challenge myself. The cover art for Minor Threat’s Out of Step features a lone black sheep turning away from the white pack. The black sheep is where my eye is immediately drawn. It’s in my nature to go against. I know this might sound stupid, but if everyone is ... See more

For Asian immigrants, watching your kid gravitate toward the arts is like when white kids tell their parents they want to drive race cars.

books.) In the late 1990s and early 2000s, kids like me wanted streetwear because nobody else wore it. In the span of a generation, that thinking has flipped. Today, young men and women hunt for streetwear precisely because everyone else is wearing it. Like all compelling subcultures, the secret was too good to keep to ourselves. Streetwear broke t... See more

I remember watching “Gapgate” unfold. It bummed me out. Gap shouldn’t have ceded to vocal Facebook groups. It should have remained in control of its brand, even if it had to fake it. Gap should have dictated what Gap was, even if that meant being defined by amateur design. I understand that companies on Gap’s level are beholden to shareholders and ... See more

No matter how complicated and sophisticated you believe your brand to be, you must accept the fact that (1) most of the world will never see your brand and (2) the majority of those who do glance at it will take away one microscopic detail that will color their impression of your brand forever.

The only way to get your audience on board with your logo is by showing them how serious you are about it. Commitment!

We are imprisoned by the narrow mindset that passion and talent are sowed sparingly, while the resounding truth is the same for me as it is for anyone else: we care madly for many different things.

The Hundreds is an utter anomaly in the fashion world, following no previously established business model.