This Is Marketing: You Can't Be Seen Until You Learn to See

Everyone is a lot of people. Everyone is too diverse, too enormous, and too indifferent for you to have a chance at changing. So, you need to change someone. Or perhaps a group of someones.

without persistent and consistent inputs and new tension, they’ll show up a bit less for you.

palliative,

And if you’re having trouble making your contribution, realize your challenge is a story you are marketing to yourself. It is the marketing we do for ourselves, to ourselves, by ourselves, the story we tell ourselves, that can change everything. It’s what’s going to enable you to create value, to be missed if you were gone.

The market has been trained to associate frequency with trust (there, I just said it again). If you quit right in the middle of building that frequency, it’s no wonder you never got a chance to earn the trust.

When a new network begins to gain traction, bringing in the cool kids, the powerful early adopters, this traction causes everyone who was part of the old network you’re supplanting to reconsider their allegiance. This is what tension feels like. The tension of being left behind.

The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.

This is the status that comes from the community. It is the status of respect in return for contribution, for caring, for seeing and being in sync with others. Especially others with no ability to repay you.

Specific is a kind of bravery Specific means accountable. It worked or it didn’t.