Generosity in terms of free work, constant discounts, and plenty of uncompensated overtime isn’t really generous. Because you can’t sustain it. Because soon you’ll be breaking the promises you made. On the other hand, showing generosity with your bravery, your empathy, and your respect is generous indeed. What your customers want from you is for yo

denigrate

I’d divide the modern business plan into five sections: Truth Assertions Alternatives People Money

it doesn’t matter what people you’re not seeking to serve think. What matters is whether you’ve changed the people who trust you, the people who have connected with you, the people you seek to serve.

Launch a new project and, in addition to serving your audience, you’ll be breaking something. The very existence of an alternative causes something else to no longer be true.

You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you’re a marketer.

The best reason someone talks about you is because they’re actually talking about themselves: “Look at how good my taste is.” Or perhaps, “Look at how good I am at spotting important ideas.” On the other hand, if we’re going to criticize you, censure you, talk about how you’ve crossed a line, we’re doing that to send a signal to our friends and nei

If you hesitate to market your offering properly, it’s not that you’re being shy. It’s not that you’re being circumspect. It’s that you’re stealing, because there’s someone who needs to learn from you, engage with you, or buy from you. Someone will benefit from your better if you get out of your way and market it.

And if you’re having trouble making your contribution, realize your challenge is a story you are marketing to yourself. It is the marketing we do for ourselves, to ourselves, by ourselves, the story we tell ourselves, that can change everything. It’s what’s going to enable you to create value, to be missed if you were gone.