This is Marketing: You Can’t Be Seen Until You Learn To See

Marketing is the generous act of helping others become who they seek to become.

Culture beats strategy—so much that culture is strategy.

If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile.

Marketing is the generous act of helping someone solve a problem. Their problem.

noticing what works and trying to understand what doesn’t.

adjust, test, measure, and repeat.

Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours.

Your emergency is not a license to steal my attention. Your insecurity is not a permit to hustle me or my friends.

3. Status attended to is the status that matters. Status is most relevant when we try to keep it or change it. For many people, status is upmost in our minds in every interaction. But it only matters when the person we’re engaging with cares about status. 4. Status has inertia. We’re more likely to work to maintain our status (high or low) than we are