People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the extent of coverage in the media. Frequently mentioned topics populate the mind even as others slip away from awareness. In turn, what the media choose to report corresponds to their view of what is curr... See more

You can do several things at once, but only if they are easy and undemanding

Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed

If you care about being thought credible and intelligent, do not use complex language where simpler language will do.

The premise of this book is that it is easier to recognize other people’s mistakes than our own.

The world makes much less sense than you think. The coherence comes mostly from the way your mind works.

Nothing in life is as important as you think it is, while you are thinking about it

The idea that the future is unpredictable is undermined every day by the ease with which the past is explained.

higher income is associated with a reduced ability to enjoy the small pleasures of life.