Saved by Riley Crane
The Web3 Marketing Stack: The Next Big Wave in Crypto by @ttunguz
How will the web3 marketing stack evolve? In three steps:
First, marketers will seek user analytics to answer questions like: How many users use the product? How is the user base growing? Where do they originate? How active are they? What is their lifecycle?
Marketers will classify users by behavior. How many behavioral segments emerge in the user ba... See more
First, marketers will seek user analytics to answer questions like: How many users use the product? How is the user base growing? Where do they originate? How active are they? What is their lifecycle?
Marketers will classify users by behavior. How many behavioral segments emerge in the user ba... See more
Tomasz Tunguz • The New Key Competitive Advantage for Web3 Startups by @ttunguz
- The web3 marketing stack is just now taking shape for marketers and community leaders to better understand their audiences, segment their users, and engage with their customers in a more personalized and effective way.
Drew Beechler • Tokenization Is Eating the World
This new model, known as web3, changes the entire idea of GTM for these new kinds of companies. While some traditional customer acquisition frameworks are still relevant, the introduction of tokens and novel organizational structures such as decentralized autonomous organizations (DAOs) requires a variety of go-to-market approaches.