The Wealthy Consultant: Confessions of a 9-Figure Advisor

A product, which creates a PQL (product-qualified lead), is a great form of demonstration. Whenever someone has to pay to access something, they will pay more attention to it.

When you get these three things dialed in — attention, retention, and pricing — scale is a lot easier.

Partnership is not reserved for equity partners, though. You can monetize your leads and clients through joint ventures (JV), affiliates, and white labels.

Direct offers include things that make direct offers, such as webinars, video sales letters, and other sorts of “pitches” that waste no time getting to the offer.

What matters is this: do you have enough leverage to grow exponentially without sacrificing goodwill and reputation?

The key performance indicator for RPH is $400,000 per year per employee. This comes from a wide-ranging data set of over 2,000 consulting clients I’ve worked with since 2015.

The beauty of a community is rather than one person seeing it in a vacuum, they’re seeing how other people respond to the content in real-time.

You can also create organic media following through content publications on news outlets and press releases. These forms of media push people to your organic profiles, and people can subscribe to your YouTube, Twitter, LinkedIn, Facebook, Instagram, etc. They can sign up for email newsletters and text broadcast lists if they have links inside those

People pay extra for customization. A common mistake is when people believe the price is correlated to the number of materials in the product. This is not true. The price increases in proportion to the specificity of the product. People will pay more for less “stuff” if it’s more relevant or appropriate. Time is an asset none of us get more of, so