The User Story is the User Experience

The user story is now the user experience.  We’ve moved from interactive manipulation toward desired results to just being able to declare intent and have it executed.

If I was to sit down today and redesign Live Nation, or Fender, or any of the thousand band websites I did, the user interface would just be an empty text box asking:

“What can I do for you?”

When I work with a team designing products, I always try to start the exploration in the same place. A blank screen.

The ideal user experience is “none”.

A perfect user experience on any product would read your mind, and from that execute what you’re asking it to do, without shipping “work” to the user.