The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Any area of achievement in your life required you to stick with the basics until you became great. And yet so many businesses don’t do that.

Concentration is like a muscle and it strengthens as you concentrate more. If you stop concentrating every time an email comes in or the phone rings, you actually lessen your ability to concentrate and you become less effective in any situation that requires concentration.

Email is there for your convenience. If it’s not convenient, don’t answer it.

I call this stacked marketing. It involves coordinating all of your marketing weapons rather than having varying and even conflicting messages from each separate weapon. With stacked marketing, you develop a consistent message, look, theme, and slogan that carries throughout all of your marketing efforts.

“If you have a good staff, the only thing you need to bring to a meeting or workshop is your judgment.”

If you are a one-person army or a very small company and you, as the entrepreneur, are the main person responsible for growing the company, then you personally must spend at least 2.5 hours per day growing your company.

This is an example of how market data can motivate purchasing when people might not even feel they need the product. Product data like “We sell carpet cleaning” only appeals to people who think they need their carpets cleaned right now. The goal of most people when they get their carpets cleaned is to get them to look better. Little do people reali

Another exercise to increase the pain of not changing is to simply have every one work on that. Tell them to each write down, “What are the drawbacks of not changing or improving this behavior?” and then list those drawbacks. Let them intensify their own pain.

A typical problem I see over and over again is that the CEO or department head believes that he has to think of all the solutions to every problem that arises in his company or department. If you have a good staff, they will fill you with ideas on not just the problems but how to fix them, even ones you didn’t know existed. Just ask them.