But we also hoard ideas because if one suddenly succeeds, then we suddenly have to live up to the idea. A good idea alone is not terribly hard to come up with. But a break-through good idea, one that really hits and starts to spread, where many people want to know more... Well, suddenly that’s just another test, a test where you could very well exp... See more

Our relation to ideas is an inextricable symbiosis, like that between plant and pollinator, a mutualism in which neither can survive without the other. At the dawn of civilization, a covenant was made between humans and these alien entities that live in our minds—honor and respect each other and all will flourish beyond their wildest dreams.