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The Three-Hour Brand Sprint
The sprint is GV’s unique five-day process for answering crucial questions through prototyping and testing ideas with customers.
Jake Knapp • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
On Monday, you’ll map out the problem and pick an important place to focus. On Tuesday, you’ll sketch competing solutions on paper. On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis. On Thursday, you’ll hammer out a realistic prototype. And on Friday, you’ll test it with real live humans.
Jake Knapp • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more