The Thought Leaders Practice: Do work you love with people you like the way you want

You need to know more than the obvious answer to any given questions. You need to be able to create new insights and repurpose old insights so that they are relevant. This is thought leadership.

We have moved our need from information knowledge to applied wisdom; from expert to trusted authority. It’s this shift that information experts need to understand.

Know the game you want to play and understand its rules.

— be successful by creating value for others.

You go from having the answers to being able to create the need.

— you were the expert in your field. This is no longer enough; the information is now available to us all, it’s the ability to draw meaning and application that is a higher value. It’s at this exact distinction that you start to take what you know and make it more valuable to others. You go from knowing stuff to being known for knowing stuff.

Einstein said, ‘The problems that exist in the world today cannot be solved by the level of thinking that created them.’

In your practice, the primary focus is to think, sell and deliver.

Having a customer who values your idea enough to buy it is the fastest way we know to measure the quality of the idea.