The System Always Kicks Back

Designers are taught that their job is to represent the people who will use our products. We "empathize" with them and put their needs at the center of our decision-making process. As companies scale up, their priorities and incentives become less and less aligned with the people using their products. Bad things happen as we stop solving people pro... See more

Working in tech should be more like filmmaking—artists jumping from project to project, collaborating with new creators across disciplines every few months, making magic happen. Imagine a collab between your favorite designers/devs dropping like a Wes Anderson trailer.