TRIGGER 10. SAVING TIME VERSUS EXTENDING TIME

Make things happen reliably, consistently, economically. Make the venture a machine.

TRIGGER 26. NARROWED EXPERTISE VERSUS ADDED EXPERTISE

The trouble with founders who remain executives is that it is very difficult to shift them, even when they are palpably acting in the interests of the managers rather than the owners.

The answer is not to work or invest in the great majority of ventures. The key is to select the ventures that are likely to succeed anyway. Without superhuman people. Without perfect balance between the skills of the people. Without blood, toil, tears and sweat.Without the need to keep chopping and changing before the correct formula emerges. The u

TRIGGER 6. EMOTIONAL VERSUS FUNCTIONAL

TRIGGER 1. YOUR IDEAL PRODUCT DOESN’T EXIST

If you start a business doing what you did before, and the previous business made a lot of money, you expect to do so too. You are usually wrong. You run up against one of the most basic and unwelcome laws of strategy. To succeed, a venture has to do something different. It has to be a leader. And to be really successful you have to be a star busin

TRIGGER 20. EXPERT VERSUS INEXPERT USERS