James Mulholland

"A group of friends who enjoy each others' company ought to build something together."

This isn't a shill for startups; "building something together" doesn't have to mean starting a company. In its most primitive form, it might mean acknowledging the existence of a shared group identity, one that can exist outside of any individual member, and that... See more

Kevin Kwok has a schtick about how friend groups underinvest in themselves. A group of people with high mutual trust, shared interests, and low coordination costs have already solved for many of the issues that otherwise prevent humans from accomplishing great things.

These days many of the best online social experiences happen in very small-scale environments. A few friends, a loose microcommunity, a cozy corner with the right vibes.

It's in the air, thick with it, even, in certain places — the cozyweb, the indieweb, the slow web; tiny internets and run your own social; independent creative communities, local le... See more