The Seismic Spiritual Shifts Shaping Digital Campfires — The Digital Campfire Download

This is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of eng

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In addressing the meaning crisis — the vacuum left by the failures of religion, modernism, postmodernism, and today’s online alternatives — it takes a return to what bona fide religion really captures. The communitas. The ecstasy. The ritual.

Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more