The Rise of Synthetic Media & Digital Creators

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

Another vision is that there's a hybrid model, where companies embrace the fact that human-generated content a) has less scarcity value in a world where things that look like the output of hours of work from talented people can be produced in seconds[4], but b) is valuable as a unique input into such content creation. That's the direction The Diff ... See more