Intuitions come first, strategic reasoning second.

Moral intuitions arise automatically and almost instantaneously, long before moral reasoning has a chance to get started, and those first intuitions tend to drive our later reasoning.

We are indeed selfish hypocrites so skilled at putting on a show of virtue that we fool even ourselves.

cultures: all societies must resolve a small set of questions about how to order society, the most important being how to balance the needs of individuals and groups.

collapse of cooperation across party lines.

moral reasoning was often a servant of moral emotions,

the rider’s job is to serve the elephant.

“reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them.”

Most societies have chosen the sociocentric answer, placing the needs of groups and institutions first, and subordinating the needs of individuals. In contrast, the individualistic answer places individuals at the center and makes society a servant of the individual.