The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required

Domain fame is not a measure of your expertise, it’s a measure of the perception of your expertise.

Nothing is a better gauge of your future speaking success than the volume, quality, and consistent flow of stageside leads.

Signature bit: This is a section of the speech that’s crafted and performed to drive home a point.

hot stageside leads.

Becoming a referable speaker is a trade-off. Instead of spending all those hours marketing yourself and building your personal brand, you’re going to reinvest much of that time in your speech. Because, remember, until you’re famous, your speech is your product.

Spontaneity exists at the intersection of improvisation and preparation.

They deliver the speech that everyone talks about at the cocktail party and back at the office around the water cooler and when working on new initiatives. They deliver a transformational experience.

“When I program an event, I’m really looking for three anchor speakers. Speakers I can build the entire event around,” says event organizer Carol Walden. “I need one at the beginning, one at the end, and one somewhere in the middle,” she adds as we chat on the phone.

move from speaker to performer.