#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Rory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
There are brilliant examples all over the place of people tweaking time subjectively. One of my favorites is the Uber map. It doesn’t change how long you wait for the taxi. It changes the quality of the waiting time by reducing uncertainty. If you look at human emotions, although humans might say, “I don’t like waiting for a taxi,” what makes them ... See more
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How you arrived at what you think is more important than what you think
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people don’t do what they say they believe, they do what’s convenient and then they repent