
The Play-Doh Bunny: A History of Playboy

On a chilly morning in downtown Los Angeles, a week after my visit, I put on one of the hoodies Playboy gave me. As I was standing in line for a coffee, a young skateboarder complimented it. After thanking him, I couldn’t help but ask, “What does the Playboy bunny stand for, in your opinion?”
He paused for a while.
“Uhh,
I dunno.
Boobs?”
He paused for a while.
“Uhh,
I dunno.
Boobs?”
Cassidy George • The Play-Doh Bunny: A History of Playboy
we overthink our brand strategy to be remembered as one (or two!) things.