Where the risk – money – is tangible, and the reward – customer satisfaction – is intangible, it comes as no surprise that there is a misguided purpose.

4. The Role Models Of eCommerce Are Shouting About It

“People respond to questionnaires in a way that makes them look better. I don’t care about lies. I’m interested in facts,” he has said.

The task of proving this metric – revenue growth – became difficult for Victoria’s Secret.

must accept that we live within commercial entities in a capitalist world. We can’t escape that.

a source I spoke to at Optimizely: “The second you start measuring every experiment on just revenue, you lose the ability to think strategically. You have to balance two things: solving your customers’ most urgent pain points and proving your impact to the business. if you let one of these two overwhelm the other, you’re headed for a dead end.”

single solution when targeting everyone is achievable. To equal that, when limiting the reach of that solution, the uplift has to be disproportionately higher – 10 per cent instead of 1 per cent.

after reaching the top of the mountain and acknowledging the different definitions that others have given, guess what? They were unable to give their own consolidated and aligned definition.

“You’re having a conversation. All your job is to listen and respond. That response is personalisation.” Siobhan Solberg,