In the Passion Economy, you can capture value—sell and distribute things—on an unimaginable and unprecedented scale. It’s as simple as selling products on a website or using Twitter to get customers.

Only focusing your attention on those things that reach a relatively small and strongly opinionated customer base, things that are hard to do, will be worth your while. This is precisely why passion matters so much in this economy. Fortunately, our passions enable us to spend time doing things that we love but others would find hard, even maddening