When we speak to an AI using the perfect prompt method, we are in declamatory or dictatorial mode, telling the machine what we think it needs to know to help us.

Note, though, that when you take this tack, there’s an increased risk of overwriting and, as we’ll see again below, caricature.

Repurposing written content for different media is a true AI superpower. It’s a force multiplier

If you have prewritten content, insert your brand mentions by prompting the AI to do this: > Insert natural and subtle mentions of my client [client name] using the strategies you outlined in the following: [paste prewritten text]

Adding “with examples” can be useful too.

You can also instruct your AI to “be more surprising,” “be less robotic,” and “sound less like a marketer.” Use these phrases liberally.

Suggest eye-catching headlines for the following text: [paste] Depending on your recent interactions with your AI and the context it assumes, you may want to iterate these: > Make them punchier > Make them more intriguing

after ChatGPT was released, the pioneer of bespoke AI writing tools, Jasper AI, began laying off staff and wrote down its value by 20 percent.

Current-generation AI is always on the fence.