The Optimized Marketer: Writing with AI: Future-proof Your Talent and Position Your Business for a World Transformed by AI (The Optimized Self)

an important point: other things being equal, an AI’s output will improve the more interactions you have with it in a given session.

What is useful is prompting your AI to cite “authoritative sources.” Then there’s no alternative but to follow them up and use your judgment on a case-by-case basis.

They struggle when you try to interweave new content with old. Try asking your AI this: > Rewrite the above including more concrete detail about points [A] and [B]

Use a pair of prompts like the following: > What are the key ideas in the following: [paste target article]. > Write an outline for a blog using those ideas

AI output, especially text generated from a single prompt, is too generic, predictable, and robotic to use as is.

A lack of expository quirks. AIs never use grammar and syntax in ways that are interesting, odd, or even poor.

I asked whether it had made that up too. It confessed that it had. This time, however, the case was real. My AI had hallucinated its hallucination of the event.

Clarity Make your writing as simple and easy to understand

people’s lexical eccentricities can be irritating, but at least they alert you to the presence of a mortal.