The Optimized Marketer: Writing with AI: Future-proof Your Talent and Position Your Business for a World Transformed by AI (The Optimized Self)

the anxiety that technology will make people obsolete is familiar and pervasive.

What is required to engage successfully with AIs a high number of interactions

What is useful is prompting your AI to cite “authoritative sources.” Then there’s no alternative but to follow them up and use your judgment on a case-by-case basis.

The problem may even get worse. Generative AI is producing vast amounts of questionable content that contaminates the datasets on which future AIs will be trained.

I asked whether it had made that up too. It confessed that it had. This time, however, the case was real. My AI had hallucinated its hallucination of the event.

Then tweak before asking your AI this: > Create sample content for the headings and subheadings you outlined

prompt engineering will become redundant. As Chair of Marketing at King’s College London Oguz Acar put it, “AI systems will get more intuitive and adept at understanding natural language, reducing the need for meticulously engineered prompts.”

Repurposing written content for different media is a true AI superpower. It’s a force multiplier

prompt: > Convert the following into posts for social media. Create posts suitable for Facebook, Instagram, and X: [paste blog]