Avg reporter salary = $42,000

The Daily is one of the most popular - if not the most popular - podcasts in the world. Each episode is downloaded 4M times.

Today, subscription drives 73% of revenue.

The Times has taken their print profits - and reinvested heavily - and wisely in their core offering: journalism.

In 2016, NY Times spent $30m to acquire Wirecutter. It's shaping up to be a good acquisition - revenue now topis $50m.

Today, NY Times boasts 6.5m subscribers.

NYT now has 4x more subscribers than they did at their print era peak. Their financials are strong.

NYT's flat revenue masks how much the business has fundamentally changed from ad supported to subscription supported.

By 2020, the Times had sold all non-core assets, was debt free, and had drastically reduced its pension & retirement liabilities.