The (Not Failing) New York Times — Mine Safety Disclosures

In 2020 so far (Q1 and Q2), NYT has spent $113.4 million on marketing and has acquired 1.2 million new subscribers. This implies a customer acquisition cost (CAC) of $94.51*. If the introductory offer is $4 per month for a year and the full price of $17 after that, their payback period is ~15 months.

The new NYT strategy is centered around getting existing subscribers to use more of its products, including:

• Cooking, which has a library of 20k+ recipes, guides, and lessons


• Games, which has its flagship crossword puzzle, along with Spelling Bee, Tiles, and newly acquired Wordle


• Reviews, which offers access to thousands of Wirecutter product recomme

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