The Noetic Future of Culture and Brands

As more and more of us sit with the question of what sits beyond intelligence as our true human premium, it seems that we’re doubling down on that ineffable quality that, as of yet, lies beyond the grasp of the machine: intuition.

It’s an entrance into a new era — a noetic era — coined and elaborated upon by Concept Bureau’s Zach Lamb, a brand stra... See more

The time for a broadened, or expanded, sense of reason—far broader than generative A.I. will ever achieve—is upon us. It’s time to shed the shackles of secular humanism and walk boldly into a future where the human spirit is not contained in a Twitter-shaped box in which Lex Fridman wonders out loud whether or not he’s real or an avatar.