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The next revolution in commerce will be driven by the seller
In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.
Andrew Chen • The Next Phase of Social? Listen Closely | Andreessen Horowitz
For the past 15 years, I've had the idea that, as a consumer, I should be able to raise my hand, say what I'm looking for, and have a company come to me. So instead of attention, as in the attention economy, you’d have intention—being able to broadcast one’s intention for something, and having that presented.
Li Jin • Challenging Amazon's dominance
The American Dream is Going Digital
The American Dream is Going Digital: The Land of Opportunity is the Internet This tweet went viral. As one might expect, the responses ranged from despair over a lost generation of youth, to proclamations that China would inevitably overtake the West as the leading superpower. Some ascribed ...
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