Why Are Millennials So Into Astrology?

These historical patterns show us it is entirely human to turn to the supernatural, conspiracy, spiritualism and the occult in our effort to make sense of how new technology and media might change us, both individually and collectively. It is one big cope, to regain a sense of control in a time of uncertainty and difficulty.

Yet, instead of just avoiding the 24-hour traumatic news cycle, some people are affixing this nihilism to their world view entirely; there is a sense of not caring about our futures, careers, or anything in general. This mindset is becoming increasingly prevalent among younger generations.

Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more