
The Metric Society: On the Quantification of the Social

broadcasting information oneself, dealing with
Steffen Mau • The Metric Society: On the Quantification of the Social
social phenomena are increasingly measured, described and influenced by numbers.
Steffen Mau • The Metric Society: On the Quantification of the Social
The ‘game of socializing’ (Bauman & Lyon 2012:
Steffen Mau • The Metric Society: On the Quantification of the Social
growing tendency to quantify the social world, accompanied by changes in the assignment of worth which are then translated into new hierarchies.
Steffen Mau • The Metric Society: On the Quantification of the Social
Rosa himself argues that, while they may generate resonance, likes are not an example of a successful ‘appropriation’ of the world because the resonance is ‘artificial’.
Steffen Mau • The Metric Society: On the Quantification of the Social
Psychologists and neuroscientists have shown that there are two main drivers of social media activity: the need to connect with others, and the need to make an impression on others.
Steffen Mau • The Metric Society: On the Quantification of the Social
They tell us which activities, achievements or qualities have a high ‘value’ and which do not, thereby establishing specific normative principles
Steffen Mau • The Metric Society: On the Quantification of the Social
a permanent need to ‘be acknowledged, seen, addressed, affected and connected’.
Steffen Mau • The Metric Society: On the Quantification of the Social
of rationalization efforts aimed at organizing social and economic life according to the principles of efficiency and predictability.