
The Managed Heart: Commercialization of Human Feeling

Seeming to “love the job” becomes part of the job; and actually trying to love it, and to enjoy the customers, helps the worker in this effort.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
Mills argued that when we “sell our personality” in the course of selling goods or services we engage in a seriously self-estranging process, one that is increasingly common among workers in advanced capitalist systems.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
There is a cost to emotion work: it affects the degree to which we listen to feeling and sometimes our very capacity to feel.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
When the “womanly” art of living up to private emotional conventions goes public, it attaches itself to a different profit-and-loss statement.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
people actively manage feelings in order to make their personalities fit for public-contact work.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
When I speak of the transmutation of an emotional system, I mean to point out a link between a private act, such as attempting to enjoy a party, and a public act, such as summoning up good feeling for a customer. I mean to expose the relation between the private act of trying to dampen liking for a person—which overcommitted lovers sometimes attemp
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Like other senses—hearing, touch, and smell—it is a means by which we know about our relation to the world, and it is therefore crucial for the survival of human beings in group life.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
Like the sense of hearing, emotion communicates information. It has, as Freud said of anxiety, a “signal function.” From feeling we discover our own viewpoint on the world.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
Acts of emotion management are not simply private acts; they are used in exchanges under the guidance of feeling rules. Feeling rules are standards used in emotional conversation to determine what is rightly owed and owing in the currency of feeling.