The Man Who Killed Google Search

He led by saying he was “annoyed both personally and on behalf of the search team.” in a long email, he explained how one might increase engagement with Google Search, but specifically added that they could “increase queries quite easily in the short term in user negative ways,” like turning off spell correction, turning off ranking improvements, o... See more

the search team wasn’t able to finely optimize engagement on Google without “hacking engagement,” a term that means effectively tricking users into spending more time on a site, and that doing so would lead them to “abandon work on efficient journeys.” In one email, Fox adds that there was a “pretty big disconnect between what finance and ads want”... See more