The Looking Glass: The Craft of Creating

Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t ... See more

21: strategy- Vision: your inspiring picture of what everything looks likeStrategic framework: market we are going after, what success looks like and our big bets to win mktbreaking down the problem to understand who you are going after and what it takes to win themRoadmap:Work backwards from vision. What are we doing to get there (not a commitment... See more

I find that it’s in this search for aesthetic satisfaction that so many of the best lessons are found. I’m not talking about ornamentation or bells and whistles. I’m taking about the beauty of the four Cs: Clarity, cohesion, consistency, and conciseness. If you have the eye, you’ll recognize them easily (even if getting there isn’t quite so easy).

T... See more