The Levitan Pitch. Buy This Book. Win More Pitches.

some or all of the agency compensation is put at risk, with payment determined by meeting or delivering a pre-determined set of results or performance criteria. These performance criteria usually fall into one of three categories: Soft (relationship, service delivery, client satisfaction), Medium (marketing and advertising metrics), and Hard (sales

Most agency presentations don’t. Most are look alike, sound alike, and act like recitations.

Use a SWOT analysis to determine your agency’s strength’s, weaknesses, opportunities, and threats related to this pitch, including the competition.

should include multiple copies of the presentation for the client and others in their organization that might not have been in the room.

Does this client need what you have to offer? Is your experience, expertise, or creative product what they really need (or think they need)?

We know from agency selection research that clients want to know that your agency understands the importance of measurable results and ROI.

that really makes the agency more powerful, is have them prepare as if they were the other side.

Cases are the perfect presentation tool to prove that you dig results.

Haiku Deck.