
The Invention of News: How the World Came to Know About Itself

It is always possible in retrospect to isolate nuggets of truth in a blizzard of contradictory intelligence reports, and marvel that they were not acted upon. At the time it is never so obvious. The English government already possessed by 1586 an exact logistical plan of the proposed Spanish invasion of England. But even as the Armada prepared to s
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If there was a time when news first became a commercial commodity, it occurred not in Defoe's London, or even with the invention of the newspaper, but much earlier: in the eighty years between 1450 and 1530 following the invention of printing. During this period of technological innovation, publishers began to experiment with new types of books, fa
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Although many of the pasquinades were bitingly topical, the confusion of the two forms was unfair. The avvisi could be cynical, but with rare exceptions were not openly offensive. Their value lay in their reliability as news; the writers could not exaggerate for effect, nor indulge in wishful thinking. In the clear distance between the avvisi and p
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The Neue Zeitungen were comparatively brief texts, almost invariably continuous pieces of prose devoted to a single news report. This marks them out from the more varied digests of news presented in the merchant correspondence, or in the manuscript newsletters that would be the true ancestors of the newspaper.38 This prose structure did, however, a
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For half a century or more thereafter printers would follow a very conservative strategy, concentrating on publishing editions of the books most familiar from the medieval manuscript tradition.1 But in the sixteenth century they would also begin to open up new markets – and one of these was a market for news. News fitted ideally into the expanding
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The trouble with the newspapers was that they were not very enjoyable. Although it might be important to be seen to be a subscriber, and thus to have the social kudos of one who followed the world's affairs, the early newspapers were not much fun to read. The desiccated sequence of bare, undecorated facts made them difficult to follow – sometimes,
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By employing a family of private contractors, Emperor Maximilian had passed the problem of making the system work to a group of specialists who were working for profit. The contract of 1505 specified a fixed yearly payment of 12,000 livres. In return the Tassis agreed guaranteed times of delivery between the major postal destinations. Significantly
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Louis's scheme called for the establishment of relay stations on all of the main routes leading through and out of the kingdom.46 Salaried postmasters were appointed to man each station; their duties required them to maintain horses for the royal couriers speeding through. Following the practice established in the Roman Empire, and continued by the
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Since the Protestant Reformation these systems of pre-publication inspection of copy (more theoretical than practical) had been reinforced by brutal penalties for any who challenged the local orthodoxy. Printers knew they had to tread carefully. But it would be wrong to ascribe the overwhelmingly loyalist tone of the news pamphlets primarily to cen
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