The Infinite Game

It is the Just Cause that we are working to advance that gives our work and our lives meaning. A Just Cause inspires us to stay focused beyond the finite rewards and individual wins. The Just Cause provides the context for all the finite games we must play along the way. A Just Cause is what inspires us to want to keep playing.

The fact is, we all want to feel like our work and our lives have meaning. It’s part of what it means to be human. We all want to feel a part of something bigger than ourselves.

A Just Cause should direct the business model, not the other way around.

In the Infinite Game of business, a Just Cause must be greater than the products we make and the services we offer. Our products and services are some of the things we use to advance our Cause. They are not themselves the Cause.

Though moon shots are inspiring for a time, that inspiration comes with an expiration date. Moon shots are bold, inspiring finite goals within the Infinite Game, not instead of the Infinite Game.

To live our lives with an infinite mindset is to live a life of service.

“Do good making money” (the order of the information matters). I will do good in how I treat people and serve my community throughout my life and still build a financially strong organization. It is not so much an equation as it is a lifestyle. These individuals and companies work to be stewards of the lives of those who work for them and for the c

Vision statements that place the product at the center of the vision are only useful so long as nothing better ever comes along, there is never a deviation in market conditions and no new technology is ever invented.

We want to know that the company is invested in our growth as much as it is its own.