The Infinite Game: How Great Businesses Achieve Long-lasting Success

The true value of an organization is measured by the desire others have to contribute to that organization’s ability to keep succeeding, not just during the time they are there, but well beyond their own tenure.

In good times, Victorinox built up reserves of cash, knowing that at some point there would be more difficult times.5 As CEO Carl Elsener says, “When you look at the history of world economics, it was always like this. Always! And in the future, it will always be like this. It will never go only up. It will never go only down. It will go up and dow

If there are at least two players, a game exists. And there are two kinds of games: finite games and infinite games. Finite games are played by known players. They have fixed rules. And there is an agreed-upon objective that, when reached, ends the game.

Infinite Game of business, a Just Cause must be greater than the products we make and the services we offer.

A Just Cause is about the future.

Being for something, in contrast, is about feeling inspired.

A Just Cause inspires us to stay focused beyond the finite rewards and individual wins.

Great leaders set up their organizations to succeed beyond their own lifetimes, and when they do, the benefits—for us, for business and even for the shareholder—are extraordinary.

Everyone has their own WHY