a Just Cause is a specific vision of a future state that does not yet exist.

Being for something, in contrast, is about feeling inspired.

But we do not have to have our own Just Cause, we can choose to join someone else’s.

Our WHY is fixed and it cannot be changed. In contrast, because a Just Cause is about something as of yet unbuilt, we do not know exactly the form it will take. We can work tirelessly to build it however we want and make constant improvements along the way.

A Just Cause must be: For something—affirmative and optimistic Inclusive—open to all those who would like to contribute Service oriented—for the primary benefit of others Resilient—able to endure political, technological and cultural change Idealistic—big, bold and ultimately unachievable

Infinite games, in contrast, are played by known and unknown players. There are no exact or agreed-upon rules. Though there may be conventions or laws that govern how the players conduct themselves, within those broad boundaries, the players can operate however they want. And if they choose to break with convention, they can. The manner in which ea

the search for that elusive work-life balance has become an entire industry unto itself.

what we stand for.

A Just Cause is a specific vision of a future state that does not yet exist; a future state so appealing that people are willing to make sacrifices in order to help advance toward that vision.