
The Icarus Deception: How High Will You Fly?

The culture we grow up in and the rewards we receive for the actions we take combine to give every person a set of biases and shortcuts in how information is processed and decisions are made.
Seth Godin • The Icarus Deception: How High Will You Fly?
The difficult part of seeing is setting aside what you’re sure you already know.
Seth Godin • The Icarus Deception: How High Will You Fly?
Art has no right answer. The best we can hope for is an interesting answer.
Seth Godin • The Icarus Deception: How High Will You Fly?
challenge your fear and create something worth talking about—something that changes people—so you don’t have to start from scratch.
Seth Godin • The Icarus Deception: How High Will You Fly?
In order to efficiently jam as much testable data into each generation of kids, we push to make those children compliant, competitive zombies.
Seth Godin • The Icarus Deception: How High Will You Fly?
You can’t accurately see until you abandon your worldview.
Seth Godin • The Icarus Deception: How High Will You Fly?
Yves Klein said, “My paintings are only the ashes of my art.”
Seth Godin • The Icarus Deception: How High Will You Fly?
“Do I care about what you do?”
Seth Godin • The Icarus Deception: How High Will You Fly?
If your factory burns down but you have loyal customers, you’ll be fine. On the other hand, if you lose your customers, even your factory isn’t going to help you—Detroit is filled with empty factories.