The Icarus Deception: How High Will You Fly?

If your intention is to ‘make art’, then maybe you’ll get a couple of good paintings. You may even get a show or two.

But I think of it this way: I don’t make art. I make things . Framing it like that keeps what I’m doing from becoming precious. And that’s a good thing, because to be precious is to be timid—and that’s bad. Creativity requires attent

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Howard Aiken—the inventor of the earliest general purpose computer—was never worried about people stealing his ideas. “If your ideas are any good” he’s quoted as saying, “you'll have to ram them down people's throats.” And yet, we think that the moment that we hit the dance floor, all eyes will be on us. The moment we hit publish, the world will ta... See more

When we sing in the shower, we hardly expect applause. In fact, that would be awfully weird.

But online, when just about anyone might be clicking, watching or sharing, it’s disappointing to put your work into the world and hear nothing.

Nothing but a black hole that absorbs your best work and reflects nothing back.

And if that happens again and again,... See more

July 2023

If you collected lists of techniques for doing great work in a lot of different fields, what would the intersection look like? I decided to find out by making it.

Partly my goal was to create a guide that could be used by someone working in any field. But I was also curious about the shape of the intersection. And one thing this exercise sh... See more