Saved by Simon Joliveau Breney
The Hidden Power of Planning
In fact, the most important part of every plan is planning on your plan not going according to plan.
Morgan Housel • The Psychology of Money: Timeless lessons on wealth, greed, and happiness
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
— W+K's Martin Weigel on our industry’
... See more"nothing was left to chance; everything must be deeply considered"
The key to effective planning? Debate vigorously, but unite.