
The tyranny of the algorithm: why every coffee shop looks the same

It’s not that these generic cafes are part of global chains like Starbucks or Costa Coffee, with designs that spring from the same corporate cookie cutter. Rather, they have all independently decided to adopt the same faux-artisanal aesthetic. Digital platforms like Foursquare are producing "a harmonization of tastes" across the world, Schwarzmann ... See more
Kyle Chayka • How Silicon Valley helps spread the same sterile aesthetic across the world
In the 2010s many of our public spaces started to be molded, physically and literally, by the market advantage of luring patrons looking for highly Instagrammable shots. Businesses that once paid large sums of money to have photographs taken for advertisements that cost even more to run now had access to an army of free labor, taking pictures for f... See more
Freddie deBoer • Review: Kyle Chayka's Filterworld

The vast interconnection enabled by digital platforms has ended up creating more of a sense of sameness than diversity. Users are subtly guided toward the same subsets of topics, urged on by recommendations that are designed not to serve their interests but to create profitable attention fodder to sell to advertisers. Instagram doesn’t care that yo... See more