The Great CEO Within: The Tactical Guide to Company Building

Schedule exercise and meditation on your calendar. Follow a bedtime routine. The more stable your health, the more stable your business will be.

During this top goal time, do not respond to emails, texts, calls, and messages. Only work on your top priority (your top goal for the current quarter) during these two hours.

Before Recruiting As the hiring manager, write out a ninety-day roadmap for the position you need to fill. This roadmap is different from the scorecard in that it includes all the goals that the new team member will be expected to hit within the first ninety days of joining. This is critical for successful onboarding.

Agenda:

Whenever two people form an agreement, it should be recorded in the task-tracking system and have an owner, a comprehensive description, and a due date.

batch your issues and discuss them all at once.

The three strategies I recommend CEOs consider during decision-making meetings are writing versus talking, the loudest voice in the room, and the RAPID method.

The top goal framework will help you fix this. Greg McKeown, who wrote a phenomenal book on productivity called Essentialism: The Disciplined Pursuit of Less, boils this down to one key concept: Schedule two hours each day (i.e., put an event in your calendar) to work on your top goal only. And do this every single workday. Period.

Sell Yourself, Not Your Company Cliff Weitzman, CEO of Speechify, realized that it was key to sell himself and not his company. If he was able to do so, he would gain investors for life—investors who would follow him through every pivot and every company. So when Cliff realized that trust and like had been established, he shared the story of his li