The Great CEO Within: The Tactical Guide to Company Building

Your partner’s purpose is not to be value-add forever. As your company grows, you will likely find people with far greater skills whom you will hire. That’s okay. Your co-founder’s purpose is to help you achieve success in your march to product-market fit.

The key in any organization is for people to be transparent about what their Zone of Genius is, and then map all activities to the right people through an areas of responsibility list

For a B2B company, know that enterprise customers have budgets just for testing new technology and will buy your product to do just that.

Each day, process every single item in your inbox

These are the next tasks on your priority list separated into areas of context.

Who Geoff Smart and Randy Street

as CEO, you will have the “loudest voice in the room.” Once people hear your perspective, some percentage will naturally alter their own views to more closely match yours. This percentage is much higher than you might imagine. People assume that, as CEO, you have more information than they do, and therefore your perspective is probably more correct

you will need to create massive awareness (marketing), walk many customers through the sales process (sales), hold those customers’ hands as they set up and use your product or service (customer success), harden your infrastructure to withstand many users at once (DevOps), get rid of technical debt and add all the features promised in your roadmap

This book is organized into six parts: The Beginning Individual Habits Group Habits Infrastructure Collaboration Processes