
The Fourth Turning

The reward of the historian is to locate patterns that recur over time and to discover the natural rhythms of social experience. In fact, at the core of modern history lies this remarkable pattern: Over the past five centuries, Anglo-American society has entered a new era—a new turning—every two decades or so. At the start of each turning, people c... See more
William Strauss • The Fourth Turning
Over the millennia, man has developed three ways of thinking about time: chaotic, cyclical, and linear. The first was the dominant view of primitive man, the second of ancient and traditional civilizations, and the third of the modern West, especially America.
William Strauss • The Fourth Turning
The First Turning is a High, an upbeat era of strengthening institutions and weakening individualism, when a new civic order implants and the old values regime decays.
William Strauss • The Fourth Turning
Not long ago, America was more than the sum of its parts. Now, it is less. Around World War II, we were proud as a people but modest as individuals. Fewer than two people in ten said yes when asked, Are you a very important person? Today, more than six in ten say yes. Where we once thought ourselves collectively strong, we now regard ourselves as i... See more
William Strauss • The Fourth Turning
Most important, we need to understand that our modern efforts to flatten natural and social cycles often meet with only superficial success. Sometimes, all we do is substitute one cycle for another. When we dam a river or industrialize a society, for example, we might eliminate the cycle of floods or wars; then again, we might just ensure that the ... See more
William Strauss • The Fourth Turning
A Prophet generation is born during a High. A Nomad generation is born during an Awakening. A Hero generation is born during an Unraveling. An Artist generation is born during a Crisis.
William Strauss • The Fourth Turning
Yet the great weakness of linear time is that it obliterates time's recurrence and thus cuts people off from the eternal—whether in nature, in each other, or in ourselves. When we deem our social destiny entirely self-directed and our personal lives self-made, we lose any sense of participating in a collective myth larger than ourselves.
William Strauss • The Fourth Turning
There's no fulcrum on which to rest a policy lever. People of all ages sense that something huge will have to sweep across America before the gloom can be lifted—but that's an awareness we suppress. As a nation, we're in deep denial.
William Strauss • The Fourth Turning
You should try to unlearn the linear belief that America (or the entire modern world) is exempt from the seasonal cycles of nature.