The Four Steps to the Epiphany: Successful Strategies for Products that Win

form of a one-or two-page brief about each of the following areas: Product Customer and their problem Channel and pricing Demand creation Market Type Competition

So your mantra becomes, “Less is more, to get an earlier first release.”

You cannot learn and discover while you are executing.

InLook lacked what every startup needs: a method that allows it to develop a predictable sales process and validate its business model.

A company creating a new market might be unprofitable for five or more years, while one in an existing market might generate cash in 12-18 months.

Startups, however, begin with a known product spec and tailor their Product Development to unknown customers. Product features emerge by vision and fiat against unknown customer and market requirements. As the market and customers get clearer

here are some of the key issues to address as you prepare these documents:

How do consumers solve their problems today? How would they solve their problems having your product? Would they be happier? Smarter? Feel better? Do you understand how and what will motivate these customers to buy?

In this first phase, you want to get down what you know (or assume you know) on paper and create a template to record