There's a swirl of optimism around how these models will save us from a suite of boring busywork: writing formal emails, internal memos, technical documentation, marketing copy, product announcement, advertisements, cover letters, and even negotiating with medical 

insurance companies.But we'll also need to reckon with the trade-offs of making

In short, they do not have access to the same shared reality we do. They do not have embodied experiences, and cannot sense the world as we can sense it; they don't have vision, sound, taste, or touch. They cannot feel emotion or tightly hold a coherent set of values. They are not part of cultures, communities, or histories.

In a world of automated intelligence, our goalposts for intelligence will shift. We'll raise our quality bar for what we expect from humans. When a machine can pump out a great literature review or summary of existing work, there's no value in a person doing it.

You thought the first page of Google was bunk before? You haven't seen Google where SEO optimizer bros pump out billions of perfectly coherent but predictably dull informational articles for every longtail keyword combination under the sun.

The  dark forest theory  of the web points to the increasingly life-like but life-less state of being online. Most open and publicly available spaces on the web are overrun with bots, advertisers, trolls, data scrapers, clickbait, keyword-stuffing “content creators,” and algorithmically manipulated junk.

Every time you find a new favourite blog or Twitter account or Tiktok personality online, you'll have to ask: Is this really a whole human with a rich and complex life like mine? Is there a  being  on the other end of this web interface I can form a relationship with?

The final edge we have over language models is that we can prove we're real humans by showing up IRL with our real human bodies. We can arrange to meet Twitter mutuals offline over coffee. We can organise meetups and events and conferences and unconferences and hangouts and pub nights.

In 

Markets for Lemons and the Great Logging Off, Lars Doucet

Marketers, influencers, and growth hackers will set up 

OpenAI → Zapierpipelines that auto-publish a relentless and impossibly banal stream of LinkedIn #MotivationMonday posts, “engaging” tweet🧵threads, Facebook outrage monologues, and corporate blog posts.

Humans who want to engage in informal, unoptimised, personal interactions have to hide in closed spaces like invite-only Slack channels, Discord groups, email newsletters, small-scale blogs, and 

digital gardens. Or make themselvesillegibleand algorithmically incoherent in public venues.