The Effortless Experience
The Happy Customer Handbook: 59 Secrets to Creating Happy Customers Who Come Back Time and Time Again and Enthusiastically Tell Others About You. You can get a free copy of the book, including FREE postage, at www.TheHappyCustomerHandbook.com
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
Of far greater importance to me—and I’ll wager many affluent consumers—is not having my valuable time abused, not being put through an agonizing and difficult process to resolve problems, not dealing with rude, uncooperative, and incompetent people, and not being lied to. This company has no significant product problems. Even though mine had two ma
... See moreDan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
Even at the customer-service end of the operation, it’s not enough simply to supply the service. The service has to be amusing, interesting, compassionate. Companies that create a positive experience are rewarded with loyalty and premium pricing, while companies paying attention only to the bottom line are not.
Gene Stone • Love Is the Killer App: How to Win Business and Influence Friends
Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience
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